For this reading reflection, I selected to read and reflect on Guy Kawasaki's book: The Art of Social Media: Power Tips for Power Users
1) What was the general theme or argument of the book?
The general theme of this book was how to successfully run social media accounts for a business. Kawasaki presents various tips and advice on how he recommends building credibility and marketing one's business to grow customer bases and ensure the likelihood of the business's success. Throughout the book the quality of patience is highlighted. Kawasaki uses personal experience to emphasize using the social media platform with professionalism, desired content, and strong communication. Promoting one's business is a major step, and social media can assist with this.
2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?
The book connected with and enhanced my learning from the course. It emphasized the major role of effective marketing and social capital. These two resources are extremely important for the success of one's business. I think Kawasaki does a great job with his recommendations on how to grow one's social capital via social media, especially in today's age of technology.
3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?
If I had to design an exercise for this class, based on this book and its theme, I would incorporate students making a professional social media account about the business ideas. This would allow them to gain experience regarding how to effectively market their idea. Additionally, this exercise would teach students how to act in a professional manner on a social media platform. As a result, this exercise would help students grow their social capital and marketing experience.
4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?
When reading the book, my biggest surprise moment was how impactful and important social media marketing truly is. I was aware of the daily exposure to popular culture and media platforms, but this book showed me to a greater extent how major of a role social media can play. I learned that without an effective professional social media page for a business, the social capital can really be limited. Social media really is an art, and when used effectively, the business can reach a much larger amount of potential customers.
Hi Dylan,
ReplyDeleteI had read The Art of Social Media for my second reading post, and our posts were similar. The reading definitely served as a guideline for business social media accounts, however I thought it was more than just for business, it was for a users personal brand as well. Our exercises were also similar in the sense that we both would have students create professional account for themselves, but I expanded on that idea and would have the students compare it to their personal accounts and see what the major differences are. Overall great job!
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ReplyDeleteHi Dylan,
ReplyDeleteI also chose the Art of Social Media, but as my second reading reflection. I thought the book was interesting, but a bit dated. Maybe he should make an updated version with some new insight relating to some of the recently developed applications. Additionally, it did enhance my knowledge on how networking is extremely important and not just for business owners, but for all involved in the workforce. All in all it was a decent read.
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ReplyDeleteDylan,
ReplyDeleteThis reading was a great selection. I did this one for my second post and believe that the author provides great information regarding the power of social media. If used correctly, social media has the power to take your business to the next level and acts as channel to advertise and promote your business. Great businesses, use social media to stay connected with their customers and also make their presence known to the market. Also, through social media, you are also able to monitor competition in the market and see how your products are holding up.
Hey Dylan,
ReplyDeleteI also read a social media based book and the concepts were very similar. I think its really awesome how we now a day have so much convenience and accessibility to communicate information to just about anywhere. Great job in explaining your answers throughout your post!
Hey Dylan,
ReplyDeleteI had read this book for the 2nd reflection and I too was hooked on the idea of how important a social media presence can be for a business. Although the book is pretty dated, the author does many speaking events where you could consider them updates to the advice he gave in the book. For example, in a video of his he talks about business cards and he shows graphics to help you visualize the advice he’s giving. So if you’re interested in more of his “genius” I would recommend looking up his talks.