My product/service has to do with providing an app on a smart phone that allows the user to plug in what they have eaten plus their workouts in order to calculate a health plan that is unique to the individual's goals. The app would calculate the diet with the exercise levels to incorporate what is needed to reach those goals.
Some people may have heard of or have even tried MyFitnessPal or HealthTap, but there are significant weaknesses. These provide one or the other (workouts or diets) but do not even mention the other. This opportunity would incorporate both to get the most ideal health plan for specific goals. I would like to create a product/service that focuses and utilizes both workouts and diets to implement one health plan.
I want to have a product/service that can be sold to anyone trying to live a healthy lifestyle. The customers can be first time gym-goers and dieters, people starting back up, or even experts. As of right now, health apps focus on one or the other. They do not incorporate both. This may assist the customer, but most likely will not allow them to reach their goals, causing them to stop mid plan out of frustration.
I think people will want to buy this app so that they can finally reach their health goals, whether that be losing weight, or gaining muscle. Almost all competing apps advertise their success, but with this opportunity, it will be more promising for the average person to reach their goals.
Hi Dylan,
ReplyDeleteAfter development and successful roll-out, another possibility would be to license the product to interested health clubs. This way you could quickly obtain brand recognition and potentially sell thousands of licenses with one large transaction. The health clubs in-turn could market the apps to gym members as their own “personal trainer and dietitian” which could be accessed on their phone and could be included in the cost of their membership.
Hey Dylan,
ReplyDeleteI think you should take into account the fact that some application have similar structures to what you are including in yours. I challenge you to think of more ways to differentiate your app from others. Think about things that are not included in basic fitness apps. For example, a malnutrition calculator, videos of how to do specific exercises, or exercises tailored to an individuals preference of working out. Overall, your idea is great. Continue thinking of more ways to develop and make your app top notch!