- WHO: After conducting my five interviews, I have come to the conclusion that there are in fact people who fall outside of the planned market. This group of people are considered bodybuilders and expert dietitians. Three of the individuals I interviewed were members of the University of Florida weight lifting club. They each have had years of experience when it comes to safe workouts and healthy diets. During each interview, the individual admitted that not a lot of people truly know how to properly workout and diet. They thought my idea and opportunity was smart and may potentially be very popular, but would not be heavily used and depended on by people with intense health plans such as bodybuilders.
From these interviews I also found out that my market is bigger than originally thought to be. This market is for individuals who have recently retired. I interviewed two people in their mid sixties who have both been retired for less than six months. Both individuals felt that this idea would allow them to stay in shape and prevent them from gaining weight during their retirement. They were both planning on using this app if it was available.
The first interviewee said that many bodybuilders have such unique and complex plans that the app may hinder their progress. The app most likely would not positively impact their health goals, according to this individual.
The two interviewees in their mid sixties also said that along with recently retired individuals, people just starting their health plans would greatly appreciate this app as well.
- WHAT: The second interviewee mentioned something that can impact the success of the opportunity. Although the app would help many people and their goals of maintaining a healthy lifestyle, the individual would have to initially want to better themselves. If they do not want to improve themselves, this app serves no purpose.
- WHY: After the interviews, I still believe that the need is not different. It is a matter of how determined the individual is in ensuring that they reach their health goals, and if they will utilize any help that they can to benefit their bodies on their health journeys.
Inside the Boundary Outside the Boundary
Who: Recently retired individuals Bodybuilders
People who have just started their health plans People who do not want to improve
What: To improve people's health To create a unique health plan
To allow people to better follow their plans To motivate people to make a plan
Why: To assist people to maintain a healthy lifestyle, which has additional positive consequences. Friendly competitions between friends to motivate each other to stick to their plans.
Great job in conducting your interviews and seeing more ways to offer your opportunity. Although, body builder fall outside the boundaries of the need for your opportunity, you found an alternate with the retirees. I think you are on a good path with the creation of your plan. Like you mentioned in your post, the success of your plan would be determined by your target audience and how driven they are to improve themselves; business plans can be a gamble, that why it is important ensure we do good research on the audience we want to pursue.
ReplyDeleteHi Dylan,
ReplyDeleteGood to see that you obtained more insight to your plan while determining who is included and excluded from the boundaries. It’s interesting to find out that the older generation would be attracted to something of this nature as they wouldn’t have initially crossed my mind as being involved. However, it does make sense as their generation wasn’t very focused on exercising and eating correctly while they were growing up. In my opinion, they are actually the ones responsible for introducing most of the foods that we shouldn’t be eating anyways.
Hey Dylan, it was interesting to read about how you found out those who don’t necessarily need your app and those who you didn’t know might use it. If I would give any advice, I would say try to find out ways these bodybuilders and other health forward people might be convinced otherwise. Research into what those people might be looking for in services and apps, might give you n insight into what you might need to add.
ReplyDelete