Sunday, October 20, 2019

Assignment 18 - Create a Customer Avatar

The prototypical customer within the segment I have selected would most likely be a male in his early to mid twenties. This individual would have more free time, since he is in college, and not working for at least eight hours a day. The customer would preferably be in his early to mid twenties, so that stages of puberty would be over and the workouts would not depend on developmental phases.  This individual would have certain goals, whether that be to bulk and gain muscle, or to cut and lose body fat. He would also be a regular at the local gym and workout at least two or three times a week. The individual would not be a serious powerlifter, but he would be an average individual one might find at the gym. A few years of experience with working out would be preferred.

An example of a prototypical customer. The male is most likely in his twenties, not a serious powerlifter, but is working out to stay fit and reach and maintain his personal fitness goals.

The prototypical customer would have a few hobbies as well. Along with working out, other hobbies would be to watch and play various sports. Being entertained by activities that are active would be a huge advantage. Additionally, another hobby would be to stay social with friends and competitive. This will help the customer stay on top of their fitness goals, and push his friends to reach their goals as well. For television, the prototypical customer would enjoy watching sports games and sports talk shows like ESPN.

I believe that I have a lot in common with the prototypical customer detailed above. I am in my early twenties, and have more free time than average due to being a college student, and not working a 9 to 5 job. Additionally, I have specific fitness goals, currently I intend on building more muscle and then cutting down on body fat in the near future. Likewise, I go to the gym on a regular basis, and try to workout five times a week. I also have similar hobbies such as enjoying sports and active activities. I also enjoy pushing my friends to reaching their fitness goals as well. I do not think these similarities between me and the prototypical customer are a coincidence. I think these similarities are due to a similar mindset and personality traits. Not everyone will be interested in sports or fitness, but for those who are, many will share certain qualities.
Posted by at

4 comments:

  1. Jhoan TejadaOctober 22, 2019 at 1:05 PM

    Dylan,
    Your post was very descriptive and detailed. I was actually able to picture and get a clear imagination of what your prototypical customer looks like. Your customer sounds like most people who are towards their final stages of college and are beginning to enjoy more of life. We have similar segments and your customer is an ideal customer of what my segment needs. Also, our customer share some of the same characteristics but in different aspects. I enjoy learning more about your prototypical customer, your post was well put together.

    ReplyDelete
  2. Jeremy AguayoOctober 27, 2019 at 6:26 PM

    Hi Dylan,

    I agree that your prototypical customer is the individual that you described in your post due to the same factors that you mentioned. Individuals in this segment would not mind spending the money on the service if they felt that it would help them in their fitness goal. Additionally, if the cost was low they would be more willing to pay a monthly subscription where they would be charged on a reoccurring basis, which would be beneficial to the top line.

    ReplyDelete
  3. Katherine OvadiaOctober 27, 2019 at 9:06 PM

    Hey Dylan,
    Your post was very descriptive. I felt like I could really picture this person and his lifestyle. I think the balance between not being too serious about the gym but using it as a way to better his lifestyle adds relatability to the avatar. You bring up a great point about how not everyone is interested in fitness but, for the most part those who are share tons of common qualities.

    ReplyDelete
  4. CarlosisaleonOctober 28, 2019 at 11:08 AM

    Hey Dylan,
    One thing someone once told me that I always take with me is “if you love something, and are passionate about it, it’s likely that someone out there is too.” So yes, like you said, not everyone is into fitness, but there are people who are and your product has the right person in mind. Even I fall into the line of what your customer might be, considering I’m 23, in college, and don’t work a full time job.

    ReplyDelete

Subscribe to: Post Comments (Atom)