Assignment 4A - Forming an Opportunity Belief

      I believe that there is an opportunity in regard to a better health and fitness program/application. Anyone who diets, works out, or intends to have a healthy lifestyle may have this need. Every setting, whether that be at home, at the gym, or at a restaurant has potential for this opportunity. I believe that I could provide an application that scans any meal, calculates the dietary nutrition, and then further calculates it to best adapt to the individual's workouts. There are apps that calculate nutrition, such as DietSensor and FoodVisor, and there are apps that plan certain workouts, but my belief would be the first app to do both and relate it to each other to ensure optimal health for the user. Without a doubt, this need is not new; it has existed for a while. The United States has a stereotype of unhealthy living but this lifestyle is seen internationally. I plan on helping these individuals obtain better health plans in a manner that is easy to follow. There are a lot of programs out there currently that focus on either diet or working out, I plan on combing the two into one app and for the two to work together to show how the individual is doing. The workout levels will respond to show what impact they have had on the daily meals. As of right now, I would say that I am about 70% sure this opportunity exists.
     
      #1: Early twenties male walking out of the gym

• What do you think about an app that calculates both an individual's diet and their workout together?

 " I think that is a great idea. I don't know if that exists yet, but I would definitely try it to see how it works."

• Would you use it periodically throughout the day, or primarily just at the gym or eating?

" I would probably keep up with it throughout the day to see how the nutrition traits are impacted by regular activities like walking."

• How long have you worked out and eaten healthy? Why did you start?

" I started probably around the age of 15 and have kept up with it regularly since then. Honestly, I started because I knew I wanted to stay in shape and live a healthy life."

• What is your current workout and diet plan?

" On average I would say I workout for two hours a day and I enjoy walking a lot as well. As far as diet goes, I don't follow any certain plan, but I make sure that I eat a well balanced amount."

• How satisfied are you with your current plan?

" I think it is going pretty well, but there's always room for improvement. I would definitely try out that app."

REFLECTION: From this encounter, I learned that my idea may be one that is desired and used. I also learned that there may be some interest in the app and how it works. The most surprising thing I learned was that this individual was making sure that he was eating healthy, but was not following any plan. I believe that my idea can help him in living his healthy lifestyle.


  #2: Early twenties female walking to class

• What do you think about an app that calculates both an individual's diet and their workout together?

 " I like the idea. I'm not sure if I would keep up with it, but my roommate definitely would."

• Would you use it periodically throughout the day, or primarily just at the gym or eating?

" I would probably use it at the gym to see how it is affecting my calorie intake."

• How long have you worked out and eaten healthy? Why did you start?

" I workout occasionally and I probably started in high school. This semester I don't have a lot of time to workout, but I still try to eat healthy."

• What is your current workout and diet plan?

" I would like to workout for like an hour and a half a day, but I also walk. I'm a vegetarian, so I think my diet is pretty healthy"

• How satisfied are you with your current plan?

" I wish I had more free time to workout, but I think my plan is still not bad. After this semester, hopefully I have more time."

REFLECTION: From this encounter, I learned that not everyone would use my idea fully, but that is fine. I still believe that the opportunity exists. This individual could still use the app for her walking and diet.


  #3: Middle aged female walking out of Publix

• What do you think about an app that calculates both an individual's diet and their workout together?

 " That's interesting. Does it exist yet? I would try it out."

• Would you use it periodically throughout the day, or primarily just at the gym or eating?

" I would try to look at it throughout the day at work. I would definitely update it when I am eating."

• How long have you worked out and eaten healthy? Why did you start?

" I started working out when I was younger and have tried to workout whenever I can now. When I was younger, I started workout out to stay in shape, but now I focus on just living a healthy life."

• What is your current workout and diet plan?

" I try to workout twice a week on the weekends. It's hard because of my two kids. I do enjoy swimming, so that is also a possibility at home. My diet plan I would say is decent, I don't follow any actual plan, but I try to stay away from junk food."

• How satisfied are you with your current plan?

" I think it's ok for an average person. I would like to workout more, so hopefully in the near future."

REFLECTION: From this encounter, I believe that my idea has the potential for every age range. I think it was important to talk to someone with children to see what they thought of the idea. I think the app definitely has potential for everyone.


SUMMARY: I definitely think the opportunity is still there after my three encounters. Additionally, I think the customer base is bigger than I initially thought. At first, I thought it would most likely just be for people in their twenties, but now I think that anyone wanting a healthy lifestyle may be interested, regardless of their age. After interviewing a few people, I think it is more accurate compared to when I first started. People have their own opinions about their current plans, but my idea may be able to help them better their plans in order to reach higher levels of a healthy lifestyle. I think entrepreneurs should without a doubt adapt their opportunities based on customer feedback. This would ultimately better prepare themselves to be successful and see what customers want. Although they should adapt to customer feedback, they should not adapt so far that the opportunity is completely different from the original idea.