Assignment 7A - Testing the Hypothesis

Working Out and Diet maintaining Phone app

• Opportunity

1. Everyday, thousands of Americans are not able to follow, update, or relate their workouts and dieting together to get a better picture of their total health plans.

• The Who: American adults wanting to obtain a better health plan
• The What: They fall into the trap of not relating their total active activities to their diets and are unable to see differences in their plan of having a healthier lifestyle.
• The Why: Having a healthier lifestyle has several positive effects, such as longer life, happier life, etc.

• Testing the Who: Not just Americans have this need, everyone around the world can have this need. Having a healthy lifestyle is important and has positive effects no matter what country the individual lives in. The Who does not discriminate against gender either; both males and females have this need. The intended who is most likely those who have a hard time with their first steps in trying to become healthier.

• Testing the What: This opportunity is not just for those who are falling in the trap of failing to stick to their health plans. The opportunity can be for anyone. The app would combine the data from one's diet and daily activities to get a better picture of how the person is doing, related to their personally set health goals.

• Testing the Why: All people should have the goal to be as healthy as they can be. Previous apps that have similar goals fail to help the customers reach their goal. I plan on combining both their activities and their diet to allow the individual to have a better idea of how they are doing on a daily basis.

• Interview #1:

In this interview, I found that males that are similar to the one I interviewed (college aged) feel that this opportunity is a great one. The app seems to be very promising. This one individual said that he would for sure try out the app and record the correct data to accurately see how he is doing with his fitness goals. This individual also knows friends, both male and female, that would also use the app, which shows that the opportunity is for both males and females.

• Interview #2:

This interview was with a graduate student in her mid twenties. She said that she believes the opportunity would be utilized mostly by women. This individual explains that the culture that society has favors that women should "look a certain way". This graduate student explained that the app sounds like a great way to help women better reach their health goals and monitor their diets.

• Interview #3:

This interview was with a female doctoral candidate. This individual explained that she believes the app will help her get back on track with her diet. I asked if she thought the opportunity would be primarily for people who have previously failed to stick to their plans. This individual mentioned that the app would also help with first time individuals who are new to the idea of working out and dieting. This opportunity is not just for people who have failed in the past due to unsatisfactory apps.

• Interview #4:

This interview was with a male around the age of fifty. He agreed that working out and dieting helps people live healthier lives. The interviewee went into further detail to explain that only positive things could happen to people who better their lives by becoming healthier. I asked if he knew of anyone who previously has started working out and dieted. He explained that his neighbor just recently started a few months ago and how great she now feels. From this interview, a better idea of the positive effects of healthy lifestyles was determined.

• Interview #5:

I wanted to interview this individual because I wanted to see how the information would relate to others. I interviewed a trainer at a local gym to see what he thought of the opportunity. This individual explained to me that the number one thing that he sees is people working out to lose weight, but not sticking to their diets. I explained to him the idea of the app, and he seemed to support the need for an app that calculates the diet and workout to get a better picture. This interview allowed me to see that there may be a legitimate need for the opportunity.

• Given your interviews, what do you know about the opportunity that you didn't know before? 

From these five interviews, I learned a lot about the opportunity that I did not know before. At first, I thought that the opportunity would primarily be for college aged individuals. After these interviews I realized how much the market could increase now that I know the age range of interest is much wider. Additionally, I initially intended for the app to be for people who have previously failed to reach their health goals in past attempts. After interviewing these five individuals, I learned that the opportunity is open for first time gym-goers and dieters. Overall, the Who and the What has grown drastically for this opportunity after testing the hypothesis and interviewing people.