Assignment 19 - Idea Napkin No. 2

The feedback I received from my first idea napkin was to make sure to reach my specific segments at the right time. Reaching these specific groups of individuals at the right time will enable me to have more success when it comes to this opportunity.



1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

My name is Dylan Shaffer. I am a senior at the University of Florida, majoring in criminology and on the pre-law track. I plan on graduating in the spring semester. I believe that I am talented in public speaking and have a strong sense of dedication. My experiences with public speaking include being a nominee for the annual public speaking forum here at the University of Florida. My aspirations include going to law school and becoming a practicing attorney. I see this business and opportunity playing a major role in my life, if I continue to go through with it and start it. If this business was started, I would be the primary handler of all business related aspects, and would dedicate a lot of time to ensure that it is successful.

2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 

I am offering individuals an app that provides the service towards their unmet needs of healthy lifestyles. I am helping these individuals by implementing an app that combines and calculates one's diet and workouts to get a better picture of one's health goals and plan. Using my product in their lives will help them reach their goals and maintain that lifestyle. I would attempt to show proof of the app's success to better draw potential customers to the app. Using this data, I would target the customers at the right time to better increase the odds that they use the product/service.

3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

I am offering it to a wide range of types of people. This range includes first time gym-goers, college aged individuals, and recently retired people. The characteristics that these groups of people share are that they all have the goal to either reach a certain health goal, or to maintain their healthy lifestyles. Each person that is attracted to this idea is ultimately searching for a better method to obtaining a healthy lifestyle.

4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service.

My solution will be successful depending on how valuable the customers view it. Customers will actually pay money to use this app due to the simplicity that the app offers. By using this app, the customer has a much simpler and more effective method to reach their desired health goals. Instead of creating a diet in one setting and personally comparing it to their workouts in another setting, this app combines both aspects into one complete setting, making it less stressful on the individual.

5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 

What separates my app from everyone else is the all-inclusive manner to it. Instead of focusing on one aspect of living a healthy lifestyle, this app focuses on every aspect, thus making it more manageable to actually reach one's goals. What makes this app unique and one of a kind is this simplicity factor. Other apps focus on one aspect, whether that is diet or workouts, this app utilizes and compares both.

In addition to these five elements, please spend a paragraph evaluating whether you believe these elements fit together or whether there are aspects of your business concept that are weaker / out-of-joint with the others. 

I believe these elements fit together neatly in the aspects of my business concept. I think each element builds off of each other in order to increase the opportunity for success. If there is one weaker element, I would say it is "why do they care?" This element is also dependent on the motivation of each customer. Although this may be one weakness, I believe that the other elements are strong and impactful. Overall, I feel that I can be successful in offering this app to people trying to reach their health goals and to reaching the targeted audience. If I reach these individuals at the right time, I believe my core competencies and general idea of the app will convince them to give it a try.


Feedback memo

Two main points I took away from the feedback I received was to make sure to reach the customers at the right point, and to stay organized and true to one's core competencies. Making sure to reach the segment at the right point will help improve the odds of those individuals trying the product and seeing positive results. This pivotal moment will allow the customer to be attracted to the business idea. Additionally, by staying organized and true to one's core competencies, I will be able to separate myself from competing business plans. These qualities will highlight the genuine nature of the opportunity and attract individuals.

I incorporated this feedback throughout this idea napkin. Although the feedback was not major, I tried to include it in every aspect. The feedback that mentioned to reach the customers at the right time was incorporated in several aspects including what I am offering and why they should care. Additionally, the feedback that mentioned to stay true to one's core competencies was expressed in the core competencies part. Overall, although the feedback was minor, I believe incorporating it into the idea napkin allowed it to grow stronger and more inclusive. This feedback positively affected not only my idea napkin, but also my business idea.